ItundaFace
ItundaFace · Itunda visual language

Made for every Itunda moment.

An original emoji and illustration system built for Itunda — expressive, simple and consistent across Rwanda’s everyday digital life.

Explore ItundaFaceSee the principles
ItundaFace
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ItundaFace design principles

Simple by shape.
Consistent by design.

ItundaFace follows a small set of visual rules so every expression feels like it belongs to the same Itunda world.

01

Simple geometry

Reduce each glyph to a clear silhouette that stays recognizable at small sizes.

02

Shared optical size

Faces, objects and symbols are balanced to feel equally sized across the library.

03

Itunda palette

A controlled palette works on light and dark surfaces while keeping Itunda Indigo recognizable.

Itunda rules

Six rules keep
the family together.

01

Clear silhouette

Every glyph should read instantly, even when it is small.

02

Shared optical scale

Characters and objects are balanced to the same visual weight.

03

One Itunda palette

Color stays coherent across light and dark product surfaces.

04

Consistent direction

Directional expressions follow a common visual flow.

05

Consistent perspective

Objects use a controlled viewpoint so the library feels unified.

06

Itunda personality

Rwanda, everyday life and Itunda’s friendly character remain visible.

Calibration set

Five faces.
One visual grammar.

These five master reactions are the visual reference for ItundaFace. New glyphs are checked against the same silhouette logic, optical scale, expression language and flat-to-3D continuity.

ItundaFace thumbs upThumbs up
ItundaFace heartHeart
ItundaFace laughingLaughing
ItundaFace wowWow
ItundaFace sadSad
System before scale. Families grow only when the new meaning can belong to the same visual family.
Itunda identity

Built for Rwanda.
Designed to travel.

Itunda Indigo#7472F4 used as identity, not as a replacement for semantic color.
Rwanda-native vocabularyCulture, places, mobility, finance and community meanings are part of the system.
Same silhouette, more dimensionFlat glyphs and 3D moments share the same underlying visual grammar.
Built to be used

A visual language,
not just a gallery.

ItundaFace is designed to move from the showcase into real product surfaces: small flat glyphs for UI, dimensional artwork for moments that deserve more expression, and one shared vocabulary underneath.

01Flat UI14–24px canonical sizes for inline communication, states and compact product surfaces.
023D moments32–64px and larger for empty states, celebrations, onboarding and expressive surfaces.
03Canonical APITyped React family exports keep product code aligned with the same visual source of truth.
Open source
Original Itunda artwork. MIT licensed.Built independently for Itunda, with Rwanda-native vocabulary and no TossFace artwork or code.
View the source ↗
3D experience

Meet the face
in three dimensions.

Drag to inspect it. Move around the stage. Choose another expression or let it spin.

3D ItundaFace
Drag / move to explore
Original ItundaFace artwork · an Itunda-native expressive system
Inside Itunda

The visual language
lives inside the app.

Not a gallery. ItundaFace is designed for real product states — money movement, identity, communication, discovery and confirmation.

✓Readable at everyday UI sizes
✓Light and dark surfaces
✓Consistent across product divisions
9:41● ◔ ▰
Home
Available balanceRWF 248,000
Transfer completedToday · RWF 25,000
Café paymentYesterday · RWF 4,500
JeanPayment received
MarieThanks!
IdentityVerified
Face IDSecure access
National IDVerified
MarketplaceDiscover nearby
NeighborhoodLocal services
Real product surface
Itunda Agent Network
Itunda

One system for customers and the people who serve them.

The same visual language extends into agent operations: cash-in, cash-out, QR, till state and transaction activity.

ENRWFR
Agent•••
Available floatRWF 480K
Cash in
Cash out
QR

Trusted access

Role-aware identity and clear verification states keep the agent experience understandable.

Fast transactions

Cash operations and QR flows stay visually direct, with one obvious next action.

Visible state

Success, pending and operational states use the same expressive vocabulary across Itunda.

Full library

A complete visual universe.

The reference categories below define the long-term ItundaFace vocabulary. Each family keeps the same optical scale, friendly geometry and depth language while remaining original to Itunda.

😀
People & expressionReactions, identity, communication and expressive faces.
🐱
Animals & natureRwanda-native nature, animals and everyday environmental moments.
🍎
FoodFood, drinks, markets and everyday dining vocabulary.
⚽
ActivitySports, movement, hobbies and active everyday life.
🚗
TravelMobility, transport, places and journeys across Rwanda and beyond.
⌚
ThingsDevices, tools, objects, commerce and product surfaces.
❤️
SymbolsStatus, signs, celebration, finance and universal UI meaning.
Reference structure inspired by the breadth of modern expressive icon libraries; artwork remains Itunda-native.
Made for Rwanda. Ready for everywhere.

Human expression,
product precision.

ItundaFace keeps the warmth of expression while respecting the clarity required for financial products.

2D → 3D

Same silhouette.
More dimension.

Flat glyphs become 3D moments without losing their identity.

EN · RW · FR

One visual language.
Three languages.

The site and product vocabulary are designed to welcome Rwanda's multilingual users.

THE ITUNDAFACE SPEC

Consistency you can measure.

A small set of rules keeps the library feeling like one visual language. The system borrows the discipline of public emoji-system design references, while the artwork, vocabulary and identity remain uniquely Itunda.

80 × 80One canvasEvery glyph starts from the same coordinate system.
68–88%Optical boundsOccupied area is reviewed for balance, not just mathematical size.
14 / 24Small-size gatesFlat glyphs are checked at everyday UI sizes before release.
45°Shared angleDirectional objects use a consistent clockwise tilt when semantics allow.
2D → 3DSilhouette parityDimension changes without changing the meaning or family shape.
#7472F4Itunda identityIndigo is an identity accent, while semantic colors retain their meaning.
Manifest · v2.2.4 · 8 families · light + dark · reduced motionView machine-readable spec →